You know you’re losing the PR game when you’re facing a moral crisis similar to Jimmy Swaggart’s, and his reaction demonstrated more integrity than your own. Such is the dilemma confronting Pope Benedict XVI in the face of the priest molestation scandal. When Swaggart was outted back in 1988 for doing things with a prostitute that would embarrass Ron Jeremy, the televangelist huckster walked out to center stage of his ministry of 7,000 in Baton Rouge, admitted “moral failure,” resigned his post before the world, and blubbered to the Lord for forgiveness. Then he asked for donations.